E-COMMERCE

custom content

product photo shoots

custom landing page

E-commerce Experience

I lead the Duggal’s e-commerce team for the web-to-print store, Shop Duggal. The website launched in 2018 as the need for an efficient print solution for the Duggal community provided a business growth opportunity. Shop Duggal provides customers with a combination of the quality and professionalism of a photo lab with quick and efficiency of an online storefront.

Shop Duggal Brand

Project 1: Shop Duggal Social Media Product Catalogs/Curalate Integration

Audience: Direct to Consumer

Strategy: Identifying and targeting new customers on social media by providing direct links, product information and easy access to Shop Duggal products. Our primary audience is targeting all types of photographers, so it’s important to provide compelling imagery for our social media to catch their eye.

Tactics:

  • Developing a marketing plan specifically for social media audiences.
  • Utilizing tools to identify the best times for customer interaction.
  • Implementing a calendar to create, track and scheduling posts.
  • Targeting personalized audience segments using their advanced tools to promote our products catalog.

Links:

Facebook Product Catalog

Shop Duggal Curalate Like2Buy

Project 2: Shop Duggal 2020 Thanksgiving Sales Campaign

Audience: Direct to Consumer

Strategy: We created a Fall Friday Campaign to drive traffic to ShopDuggal.com every Friday for 6 weeks in the lead up to lead up to Black Friday.